How to avoid the google panda algorithm but without black hat SEO ? it is time to figure out ways to avoid Google Panda Attack safer and implement precautionary strategies to survive from the attack of the panda. The SEO tips which I am going to enlist may help in surviving the attack of the new update to come. The reason of nonconformity is because the policies and changes in the new Google Panda Update 2.2 is not released nor disclosed publicly.
Monitor The Traffic Diversity
You must have seen traffic sources in the Google analytics tool containing traffic from search engines, referrals and direct traffic. The search engines traffic is considered to be the most priority based as SEO job is to rank website in the search monsters and compete in organic and paid results. But do you know what? Among the search engine it is now preferred that your 40% traffic should be from Google just because of the major changes which Google is doing and the impact the websites are getting due to it. So it is recommended to optimize a website 60% for other search monsters to get good, quality and unaffected traffic from search engines. The drastic rise and drop of ranks really hurt website’s traffic and conversion rates simultaneously leaving the website bleeding till it gets itself fixed for Google.
Paid search results and marketing for them is much easier way to maintain the conversion rates and keep the profits ticking. Search engine marketing (SEM) has several advantages as compared to the organic search engine optimization (SEO) which includes:
* Products are Targeted and easily exposed to online users using related keywordsSearch Engine Marketing
* Can set a budget or pricing package for conversions and earn through online traffic
* Can promote the page or product easily which can be difficult in organic SEO
* Placement of the page in paid search result is targeted and is displayed on relevant keywords search to get most relevant traffic while in organic search results the website is visible in the most closely related keywords too.
* In SEM one can control the behavior of the visitors by creating SEO funnels and goals, providing call to action buttons and content to take action for generating leads for the website.
Measuring Success Rate Using KPIs
Google loves data and so do I now! But the content which doesn’t deliver
s worth or any benefit to users is what Google dislikes the most and new Panda Update will definitely strike such websites. Promotional contents and just talking about the business achievements is not going to work anymore. The solution is to focus on KPIs which are to be actionable and measuring those KPIs is the whole game. Measure the bounce rate, macro and micro conversion rates, visitor stay on website, and revenue stream are the important KPIs for the website.
5 ways to avoid the Google Panda update for duplicate content
1. Hire a content writer to write unique, compelling descriptions for your products. This will not only make Google happy but may increase conversion rates as well.
2. Pull in snippets of independent product reviews from sources such as Reevoo and Which?. Make sure the content is viewable to Google so no iFrames people!
3. Encourage user generated content by inviting users to leave reviews on your products. This method requires no extra time or effort other than moderation, as the customer writes the content for you! You may need to incentivise customers to leave reviews by giving them discount off their next orders or entering them into a prize draw. This alone however has its advantages as it increases the chances that a customer will return to the site.
4. Add FAQ information within product page descriptions. Instead of linking to an FAQ page from a term in the product description, display it on the actual page with clever CSS so that Google can see it.
5. List related products on the page, pulling through description snippets which will be unique to your site.
